Alanis Siffert | LOGO & VISUAL IDENTITY

Create a brand and website for Alanis Siffert, she is a Champion triathlon. she reached us with the request that we assist her to establish a brand and website that would allow her to show herself in a professional manner.

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Creative Direction

simplifying (AS) and putting it in a form which represents the client. Sleek and dynamic logo. Ideally in the Brands primary colors. Rounded and Friendly. create a pattern from the logo.

Client Name: Alanis Siffert

Date: 09/06/2022

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Goal

Develop a logo for Alanis Siffert with the static version for the website which could represent the Name and Keywords and one sports type.

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Concept

The logo’s simplicity helps it stand out and make an impression on onlookers. We strive to find a place where we may associate two letters from the Alanis Siffert name (AS) with a single or multiple sport type of three sports in Triathlon and keywords that are relevant to the target market. We started by simplifying things with an appealing but meaningful shape; one of the keywords was community, so we made sure that adding the circular shape here did tie back to the notion of belonging to a community and friendship and teamwork which come from shapes psychology it’s extremely significant.. the (a) appears clear with the (s) in the rotated form which creates a bike shape.

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