The Importance of Brand to small business

codography creative agency
September 1, 2022

The Brand in a simplified form is the voice, mission, marketing materials, packaging, website and the values ​​that companies use to distinguish them from other companies, and it is the first impression that you give to your audience, which makes you stand out among your competitors, and it is also the window from which you look out to your target audience (consumers, Or beneficiaries), so without it, you will lose contact with your audience.

After the spread of COVID 19 , human relationships suffer more than they were before, and the Internet has continually rewarded us with comfort and instant gratification, making human touch rarer and more ambitious. based on what was mentioned previously that companies need to communicate with the masses electronically more than before, and to attract their feelings and affiliations and interact with them in a deeper way than it was before. based on what was mentioned previously that companies need to communicate with the masses electronically more than before, and to attract their feelings and affiliations and interact with them in a deeper way than it was before.

That is why we at codography rely on a true and coherent narrative that weaves together the facts and emotions that spark your brand. In addition to giving customers reasons for needing to purchase the service or store.

Small or medium business owners always think a brand is just a logo, colour or font …! This is not entirely true, we define a brand as a vision, story, values, reputation and feelings between the organisation and the consumer. There is a beautiful saying by Warren Buffett, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently”. Brand makers must remember it before they start creating any brand. Brand makers must remember it before they start creating any brand.

Having defined a brand it is important to mention 8 benefits of creating a brand for small businesses.

1. A brand gives you credibility:

Having a steady, stable and clear brand will make you look professional. If it turns out that you know what you’re talking about and you find yourself a professional, then naturally people will buy from you.

2. A brand helps you stand out in a crowded marketplace:

By “market excellence,” we mean the position the brand attains in the market or that a product or service gains in the market and the minds of people and potential consumers. If you are a small company or a creative entrepreneur, you may have realised by now that there are many of us! But they may not have a specific strategy for their brand. There is no meaning behind their logo and it may not make sense even to the target audience. The first impression is everything.

3. With a visible brand, you can harvest what you deserve:

If you are a high-profile entrepreneur, your business depends on your expertise and the value you provide to your clients. It is the basis of everything you do. When it comes to pricing, you need to fully understand your value to get what you deserve – and find the niche that also allows you to attract and maintain the audience of your dreams. To start earning money, you may charge less than they are worth just to gain some traction in your business. With a strong brand, you will emerge as a professional and thus you can price your business according to your position in the market. If you show that you produce quality products or products, customers are more likely to appreciate what you offer and pay higher prices for what you offer.

4. A brand leads to customer loyalty:

Promoting a good brand raises the bar and builds recognition and Loyalität . Customer loyalty helps the company grow as when the company gets loyalty to it, it strengthens the brand name and helps it grow and create new product lines. Improving the brand image, which is known as the mental image of the brand, leads to the acquisition of new customers for the company. For example, at this time many phone companies appeared that offer high capabilities for mobile phones at medium prices, such as Huawei, but I noticed that these companies don’t attract me and that I prefer to buy an iPhone again. This is called brand loyalty, and hence the importance of customer brand loyalty to the product.

5. Brand = consistency

Brand Markenkonsistenz is where a business tries to communicate messages in a way that does not detract from or deviate from the core brand strategy, values, and foundation. With a strong brand in place, you can easily maintain consistency and make decisions more quickly when it comes to customer experience. The company team will not have to constantly ask about everyday objects such as, What colour should we use? What font should we use? With the brand guide, all of these things are identified.

6. A brand gives confidence in your business

A good brand will make you proud to share and market your business. If people feel or think that you are confident in what you do, they will trust you and your business.

7. The brand saves money for a long time.

When organizations get branding right early on, they can spend less on advertising and marketing because they’re able to establish advocates and ambassadors on the ground. They pass down their identity, culture, and values to their products, and then to their customer base. All this then translates into less spending on persuasion and engagement because those who meet the brand and share its purpose are hooked from day one.

8. The brand helps attract ideal customers

Consumers always communicate with brands that feel satisfied. If your brand is clear, then you are sure to attract the right people for your business. For example, if your business specializes in food and wants to attract customers with a higher income level, the brand should be in line with this position, and you may want to demonstrate hygiene standards in your restaurant, concern for the services and food packaging. Small details matter and this is what your potential customers will remember.

Am Ende möchten wir sagen, dass die Marke nicht weniger wichtig ist als das Produkt oder die Dienstleistung, sie kann sogar wichtiger sein, weil sie das Handelsunternehmen in der Sammlung von Ebenen repräsentiert. In the end, we would like to say that the brand is no less important than the product or service, it may be more important than that because it represents the commercial enterprise in the collection of levels. I hope this is useful if you are thinking of branding your business or not! Your participation in the comments will be an incentive for us to publish more topics related to the brand and information technology and how it can be used at the beginning of any project with the lowest costs, effort and time.

codography creative agency

codography creative agency

Wir sind ein Team von UX/Produktdesignern und Entwicklern mit Sitz in Bern, Schweiz. Unsere Leidenschaft ist es, Produkte zu entwickeln, die Menschen gerne benutzen. Mit über fünf Jahren Erfahrung haben wir ein tiefes Verständnis dafür entwickelt, was es braucht, um erfolgreiche Produkte zu entwickeln. Unser Engagement für nutzerzentriertes Design und die Entwicklung von Qualitätsprodukten hebt uns von anderen Anbietern ab.


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Mustafa Al Awad

Mustafa Al Awad

UX/Product Designer

I’m Mustafa, UX/Product Designer currently based in Bern, Switzerland. I treasure building stuff that people want to use! Over the past five years, I’ve worked hard to understand what that means and how to build successful products.

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